Owned by William Grant & Sons (WG&S), Ailsa Bay is a liquor company founded in 1887 and as per Crunchbase have had a yearly revenue of about $80 million. As per the report, WG&S has collaborated with arc-net, blockchain company in order to develop the new products and a system that will track the complete distilling and manufacturing process from the source to the store.
Involving the blockchain technology to track luxury and expensive products to ensure their authenticity is becoming increasingly popular. For instance, just this week Louis Vuitton owner LVMH plans a blockchain that will track luxury goods. Another example is the Russian Ministry of Education and Science introducing a blockchain-based diamond tracking platform in February.