Grayscale, a major crypto asset management firm owned by Digital Currency Group (DCG) , is launching a national ad campaign in the US. It comes at the time of great socio-economic and geo-political uncertainties – which might be turning people’s head towards financial and monetary alternatives.
2019 had a Grayscale ‘drop gold’ campaign, but 2020 is getting an ad campaign to promote crypto.
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Updated on August 10: Here’s how the new TV commercial looks like
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“Are you ready,” asked in a tweet today Barry Silbert, founder and CEO of DCG and Grayscale, moving on to announce that a national ad campaign will be starting next week in the USA. Per Silbert, a TV ad will be shown on CNBC, MSNBC, FOX, and FOX Business. “We’re going to brrring crypto to the masses,” he added.
What this ad looks like, and what results it will produce, is yet to be seen. What is certain is that an ad promoting cryptoassets is arriving to people’s homes, on major television networks, when the world is going through a major health crisis, caused by the COVID-19 pandemic, which subsequently triggered an economic downturn – both on global and local levels, forcing people to look for a safe haven for their assets.
Marcus Swanepoel, co-founder and CEO of crypto exchange Luno, is one of many industry insiders who said that this crisis is actually good for bitcoin (BTC).
Julian Sawyer, Gemini‘s Managing Director for Europe, told Our that recession, a more favourable regulatory view, a better understanding of the technology, and traditional investors turning to crypto are all beneficial for crypto, as people will save more and look to take control over their own finances.
Furthermore, it is the active involvement of the Cryptoverse itself that will help bitcoin skyrocket in these unstable times, Zac Prince, Co-founder of major US-based crypto lending startup BlockFi, told Our earlier this year.
“Bitcoin’s performance following the aftermath is far more important than its sell-off going in, given the backdrop has never been more conducive for a non-sovereign, censorship-resistant, provably scarce digital asset,” said Kevin Kelly, Co-founder of crypto research boutique Delphi Digital.
But misery adores company, and this time, this fact might benefit crypto – there have been warnings for months now that the USD may devalue, as its value “has been in large part based on sentiment, which in turn has a correlation with US balance of payments,” as Hirander Misra, Chairman and CEO of financial and tech solutions provider GMEX Group, told Our.
Warnings have been issued that USD’s dominance is waning, and that it might lose its status as the world’s reserve currency. And this week, it was reported that the US Federal Reserve, the country’s central banking system, might announce its policy review soon, a major aspect of which would be keeping interest rates low for years while trying to increase inflation and the extremely low employment numbers. Analysts said that this strategy would be “bullish” for alternative asset classes, bitcoin included.